CREATIVITY AND INNOVATION MANAGEMENT (BA2050)

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The course introduces the foundations of managing creativity and innovation. The readings and discussion will focus on the concepts and frameworks for analysing how firms create, commercialize and capture value from innovative products and services.
The aim of this course is to provide a solid grounding to students interested in managing creativity and the various aspects of the innovation process within organizations. The course is divided into two parts. The first part focuses mainly on the creativity process around three themes: What is creativity? How can creativity be stimulated? How can creative ideas be translated to innovative products and business strategies? Based on major theories in the field, we discuss whether monetary rewards enhance or undermine creativity, how multitasking or working under time pressure affects creativity, what tools we can provide to stimulate creativity, and the challenges that arise when implementing creative ideas in organizations. The second part of the course examines the organizational issues involved in innovating and in implementing innovations. These issues include management of teams and partnerships, learning within and across projects, the manager's role in funding, directing, and killing innovation projects, technological entrepreneurship, and resistance to innovation.

Code: 
BA2050
Name: 
CREATIVITY AND INNOVATION MANAGEMENT
Discipline: 
BA (Business)
Type: 
CCX
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
None
Co-requisites: 
None

Learning Outcomes

  1. Discover the attributes of successful innovation strategies including an in-depth understanding of the dynamics of innovation
  2. Find out the factors that predict creativity of individuals, groups, and organizations
  3. Identify the drivers of creativity and innovation
  4. Recognize the role that ongoing innovation plays in the competitive dynamics of industries and how these innovations affect society both positively and negatively
  5. To help students think of some new ways of understanding and managing the creative processes
  6. Understand innovation and creativity management from the perspective of obtaining a sustainable competitive advantage and integrating innovation into the business strategy
  7. Real-World Understanding of Complexities: Students will enhance their understanding of the complexities and challenges of real-world concerns and their creative capacity to address them (CCX LO1)
  8. Self-Assessment and Effective Communication: Students will engage in the self-assessment, reflection and analysis of this experience, preparing them for future success, and will be able to articulate this to future educational and professional interlocutors (CCX LO3)

Offering(s)

Term Code Name
Fall 2023 BA2050 CREATIVITY AND INNOVATION MANAGEMENT
Fall 2024 BA 2050 CREATIVITY AND INNOVATION MANAGEMENT

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