START UP: NEW BUSINESS FEASIBILITY (BA3021)

This course takes students step by step through the practical core of entrepreneurship. Students learn design thinking, how to identify a problem or void in the marketplace, and then build a business to solve it. By creating a customer-driven feasibility study students acquire the knowledge necessary to analyze a business idea. Students will develop market research to evaluate customer and business needs. Students gain a practical tool set that will allow them to look at their next entrepreneurial endeavor objectively.

Code: 
BA3021
Name: 
START UP: NEW BUSINESS FEASIBILITY
Discipline: 
BA (Business)
Type: 
CCR
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
None
Co-requisites: 
None