MARKETING STRATEGY (BA5041)

This course examines concepts and strategies used in international marketing. Provides an overview of the current/ongoing issues and challenges facing marketers around the globe. The objective is to acquire a better understanding of the marketing challenges facing international and global firms and to analyze the tools and strategies that these companies use to mitigate these issues and challenges.
Code: 
BA5041
Name: 
MARKETING STRATEGY
Discipline: 
BA (Business)
Type: 
Regular
Level: 
Graduate
Credits: 
2
Can be taken twice for credit?: 
No
Pre-requisites: 
Major=MSc: International Management OR Major=MSc: Int'l Mgmt (NGO & Mission-Based Track) OR Major=MSc: Int'l Mgmt (Sustainability Systems Track)
Co-requisites: 
None