MARKETING STRATEGY in Fall 2020 (BA5041)

This course examines concepts and strategies used in international marketing. Provides an overview of the current/ongoing issues and challenges facing marketers around the globe. The objective is to acquire a better understanding of the marketing challenges facing international and global firms and to analyze the tools and strategies that these companies use to mitigate these issues and challenges.

Term: 
Fall 2020
Discipline: 
BA (Business)
Credits: 
2 credits
Type: 
Regular
Level: 
Graduate
Can be taken twice for credit?: 
No
Exam Date: 
Tuesday, December 22, 2020 - 15:00
Pre-requisites: 
Major=MSc: International Management OR Major=MSc: Int'l Mgmt (NGO & Mission-Based Track) OR Major=MSc: Int'l Mgmt (Sustainability Systems Track)
Co-requisites: 
None

Professor(s)