BRAND MANAGEMENT (BA5042)

This course covers how to apply the concepts of management and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, with a focus on direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

Code: 
BA5042
Name: 
BRAND MANAGEMENT
Discipline: 
BA (Business)
Type: 
Regular
Level: 
Graduate
Credits: 
2
Can be taken twice for credit?: 
No
Pre-requisites: 
Major=MSc: International Management OR Major=MSc: Int'l Mgmt (NGO & Mission-Based Track) OR Major=MSc: Int'l Mgmt (Sustainability Systems Track)
Co-requisites: 
None