ISSUES IN CONTEMPORARY BRAND MANAGEMENT in Fall 2022 (BA5049)

BA/CM 5049 examines branding decisions and tactics used in strategic decision making. Although mainly qualitative it includes financial analysis of brands, which requires intermediate financial literacy. It examines how branding decisions and tactics are used in strategic decision-making based on case studies and symbolic analysis. It is complemented by a series of guest lectures by leading branding executives explaining real-life cases

Term: 
Fall 2022
Discipline: 
BA (Business)
Credits: 
4 credits
Type: 
Regular
Level: 
Graduate
Can be taken twice for credit?: 
No
Exam Date: 
Friday, December 16, 2022 - 12:30
Pre-requisites: 
Major=MSc: International Management OR Major=MSc: Int'l Mgmt (NGO & Mission-Based Track) OR Major=MSc: Int'l Mgmt (Sustainability Systems Track) OR Major=MSc: Strategic Brand Management
Co-requisites: 
GR5005 OR BA5001 OR BA5035