PUBLIC RELATIONS & SOCIETY (CM3005)

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The course outlines different types, practices, and principles of public relations. It looks at some key frameworks and developments in PR theory and practice, offering a straightforward combination of theory and case studies. In an increasingly global context, it is also imperative to take into account the international and intercultural perspectives of PR.

Code: 
CM3005
Name: 
PUBLIC RELATIONS & SOCIETY
Discipline: 
CM (Communications)
Type: 
Regular
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
EN1000 OR EN1010 OR EN2020CCE
Co-requisites: 
None

Learning Outcomes

  1. Able to analyze organizational issues related to public relations and develop strategies to resolve public relations problems or to leverage public relations opportunities.
  2. able to assess the contexts –global, social, political, intellectual, cultural, environmental, economic and technological–in which PR practitioners operate.
  3. Able to examine and assess public relations practice through relevant case studies and contemporary issues.
  4. become more practiced in public relations writing skills, notably those associated with speeches, fundraising and media releases.
  5. know and understand relevant communication theories and their application to public relations practice
  6. know and understand the discipline of public relations with a specific focus on the theoretical foundations for and the practice of public relations.
  7. know and understand the history, principles and practice of public relations.

Archived Syllabi