MEDIA AND ETHNOGRAPHY (CM3049)

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Explores how ethnography has been applied to a variety of media to understand how audiences receive media and respond to them. Examines how ethnographers and anthropologists use photography and film to explore 'cultures' and how they are re-appropriating media to express their own concerns.

Code: 
CM3049
Name: 
MEDIA AND ETHNOGRAPHY
Discipline: 
CM (Communications)
Type: 
Regular
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
CM1023 AND (CM2051 OR CM2051CCR)
Co-requisites: 
None
Equivalencies: 
MEDIA AND ETHNOGRAPHY (AN3049)

Learning Outcomes

  1. Students will be able to provide cross cultural examples of how media is produced and consumed in different parts of the world.
  2. Students will gain an understanding of how historical and contemporary ideologies, national politics and economic interests are embedded in the mediascapes/media representations that surround us.
  3. Students will learn to analyze the meaning that people attribute to mass mediated images and aural media (reception studies).
  4. Students will learn to collect ethnographic data on media practices and critically analyze the material while reflecting on the ethical aspects of conducting research.
  5. Students will learn to critically apply the theories from the readings to contemporary issues of representation and self representation
  6. Students will learn to tell compelling stories, and produce quality “podcasts” on a theme linked to Media Ethnography

Archived Syllabi