RHETORIC & PERSUASION (CM3052)

Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.

Code:

CM3052

Name:

RHETORIC & PERSUASION

Discipline:

CM (Communications)

Type:

Regular

Level:

Undergraduate

Credits:

Can be taken twice for credit?:

Pre-requisites:

EN1000 OR EN1010 OR EN2020CCE OR EN2020

Co-requisites:

None

Learning Outcomes

To become familiar with the major rhetorical figures and schools, while examining their methods of constructing rhetorical appeals and of conducting rhetorical analyses.
To become more practiced in determining the best means of analysis in given rhetorical situations and to be able to deploy different methods of rhetorical analysis
To become more practiced in determining the best means of persuasion in given situations and to be able to make productive use of various rhetorical appeals.
To gain a richer understanding of the history of rhetoric and the debates surrounding its role and function in society.
To interrogate the nature of ‘persuasion’ in terms of what makes certain modes of discourse more persuadable than others in given situations.

Offering(s)

Term	Code	Name
Fall 2023	CM3052	RHETORIC & PERSUASION
Spring 2024	CM3052	RHETORIC & PERSUASION
Fall 2024	CM3052	RHETORIC & PERSUASION

RHETORIC & PERSUASION (CM3052)

Learning Outcomes

Offering(s)

Archived Syllabi