BRANDS AND BELIEF in Fall 2020 (CM5002)

This course examines the evolution of critical advertising and brand analysis with a particular emphasis on learning how people come to identify with and believe in brands. It includes an analysis of how brands work as systems for producing differences between themselves by creating imaginary possible worlds associated with brands. Students learn tools of semiotic and linguistic analysis in analyzing brands and how they relate to each other. Each student completes a communications audit of a brand examining all aspects of its communicative strategies from package design to employee behavior, clothing, architecture, and shop design. The course will also examine how branding now has extended beyond consumer brands to such areas as NGOs and politics (political parties as brands and politicians as brands).

Term: 
Fall 2020
Discipline: 
CM (Communications)
Credits: 
4 credits
Type: 
Regular
Level: 
Graduate
Can be taken twice for credit?: 
No
Exam Date: 
Monday, December 21, 2020 - 17:30
Pre-requisites: 
Major=MA: Global Communications OR Major=MA: Global Comm. (Development Communications) OR Major=MA: Global Comm. (Digital Cultures and Industries) OR Major=MA: Global Comm. (Fashion Track) OR Major=MA: Global Comm. (Visual & Material Culture Track)
Co-requisites: 
None

Professor(s)