PLACE BRANDING (CM5022)

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The course focuses on place branding and its role in destination marketing, civil society development, public and political diplomacy and social and environmental sustainability. Topics include: travel and globalization; branding and competitive identity; heritage, memory and ecological tourism; mediated travel involving photography, mobile phones, social media; media and cinema inspired travel; food cultures; and the drive to experience and communicate "other spaces."

Code: 
CM5022
Name: 
PLACE BRANDING
Discipline: 
CM (Communications)
Type: 
Regular
Level: 
Graduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
Major=MA: Global Communications OR Major=MA: Global Comm. (Development Communications) OR Major=MA: Global Comm. (Digital Cultures and Industries) OR Major=MA: Global Comm. (Fashion Track) OR Major=MA: Global Comm. (Visual & Material Culture Track) OR Major=MSc: Strategic Brand Management
Co-requisites: 
None

Learning Outcomes

  1. Be able to apply branding theory and concepts to place and to travel and tourism contexts.
  2. Be able to conduct a place branding profile and audit and to evaluate the accuracy and effectiveness of contemporary cases of place and destination branding.
  3. Be aware of key issues in debates about globalization and their relationship to forms of global media and culture.
  4. Develop critical perspectives on major concepts and theories in Communication Studies and Cultural Studies.
  5. Understand and be able to use qualitative communications research methodologies.
  6. Understand the concept of place branding and its role in marketing, in civil society development, in public diplomacy and social sustainability.
  7. Understand the historical development of travel cultures and modern tourism.
  8. Understand the role of communication in contributing to the augmentation of the meaning and value of the experience of travel.
  9. Undertake communications-focused social science research of travel and tourism-related issues.

Offering(s)

Term Code Name
Spring 2024 CM5022 PLACE BRANDING

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