PLACE BRANDING in Spring 2022 (CM5022)

The course focuses on place branding and its role in destination marketing, civil society development, public and political diplomacy and social and environmental sustainability. Topics include: travel and globalization; branding and competitive identity; heritage, memory and ecological tourism; mediated travel involving photography, mobile phones, social media; media and cinema inspired travel; food cultures; and the drive to experience and communicate "other spaces."

Course Master: 
Term: 
Spring 2022
Discipline: 
CM (Communications)
Credits: 
4 credits
Type: 
Regular
Level: 
Graduate
Can be taken twice for credit?: 
No
Exam Date: 
Monday, May 9, 2022 - 16:00
Pre-requisites: 
Major=MA: Global Communications OR Major=MA: Global Comm. (Development Communications) OR Major=MA: Global Comm. (Digital Cultures and Industries) OR Major=MA: Global Comm. (Fashion Track) OR Major=MA: Global Comm. (Visual & Material Culture Track)
Co-requisites: 
None

Professor(s)