MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS in Fall 2023 (EC2003)

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Studies the main characteristics of the 'New Economy' and explores the existing linkages between the digital media, technological innovation and the network economy in relation to the market in a national and international context.

Course Master: 
MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS (EC2003)
Term: 
Fall 2023
Discipline: 
EC (Economics)
Credits: 
4 credits
Type: 
Regular
Level: 
Undergraduate
Can be taken twice for credit?: 
No
Cross Listed: 
MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS in Fall 2023 (CM2003)
Exam Date: 
Tuesday, December 19, 2023 - 09:00
Pre-requisites: 
None
Co-requisites: 
None

Professor(s)

Learning Outcomes

  1. Apply terms and concepts in analyzing the impact of digital media and market performance.
  2. Gain specific insights into the dynamics of media and entertainment sectors such as music, film, television, book publishing and journalism
  3. Understand the main economic concepts and tools used when studying market trends in the media and entertainment industries;

Syllabus

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Book List

TitleAuthorPublisherISBN Number
The Media Economy, 2nd Edition
By Alan B. Albarran
Routledge
ISBN 9781138886087

Schedule

Start Date: 
Monday, September 4, 2023
End Date: 
Tuesday, December 19, 2023
DayStart TimeEnd TimeRoom
Tuesday
09:00
10:20
C-103
Friday
09:00
10:20
C-103