Requirements: Marketing Major (B.A.)

All BA or BSc degrees require the completion of a minimum 128 credits with a minimum GPA of 2.0.
For further degree requirements, please see our BA/BSc Requirements Page.

Global Liberal Arts Core Curriculum

Click to expand GLACC requirements

For further description of the courses required within each section of GLACC, see here or download the degree worksheet to the right.

Course Number
Course Name
Prerequisites
INTEGRATIVE INQUIRY
CCI 1
Four Integrative Inquiry Courses (course type CCI)
(May not overlap with major, at least one must be at AUP. All courses must be outside the major's disciplinary base.)

Freshmen satisfy CCI courses as follows: FirstBridge (two courses) and two additional CCI courses outside the major discipline. FirstBridge courses may not replace major requirements.

Transfer students satisfy CCI courses as follows: four CCI courses outside the major discipline; at least one CCI must be taken at AUP.
 
CCI 2
 
CCI 3
 
CCI 4
 
CCX
Experiential Learning
 
CRITICAL INQUIRY AND EXPRESSION
EN 2020 CCE
(minimum grade of "C")
Writing & Criticism
EN1010 (minimum grade of "C")
CCD
Digital Literacy and Communication
 
See list of major requirements below for course with type CCR
Disciplinary Research Methods/Writing in the Discipline
 
QUANTITATIVE AND EXPERIMENTAL REASONING
MA 1005 or Above (course type CCM)
Quantitative Reasoning
 
Lab science course coded CCS (4CR lecture with corresponding 0CR lab)
Experimental Reasoning
MA1005CCM or higher to be taken before or at the same time
EXPRESSION FRANÇAISE
FR 1200 CCF (or above) (minimum grade of "C")
Elementary French & Culture II 
FR1100 (minimum grade of "C")
AUP CAPSTONE
See list of major requirements below for course with type CCC
AUP Capstone
 

MAJOR REQUIREMENTS – 60 credits

(Minimum grade of “C-“ required in each course)

 

COURSE NUMBER COURSE NAME PREREQUISITES

BA1020REG

INTRODUCTION TO THE BUSINESS EXPERIENCE – 2 credits None
MA1020CCM APPLIED STATISTICS I MA0900 or placement above
BA2001REG FINANCIAL ACCOUNTING None
BA2002REG MANAGERIAL ACCOUNTING BA2001
EC2010REG PRINCIPLES OF MICROECONOMICS None
BA2020CCI MANAGEMENT & ORGANIZATIONAL BEHAVIOR None
BA2040REG MARKETING IN A GLOBAL ENVIRONMENT None
BA3010REG CORPORATE FINANCE BA1020 AND BA2001 AND EC2010GE110 OR EC2010 AND MA1020CCM OR MA1020GE120
BA3012CCIR BUSINESS ETHICS AND CSR BA1020 AND (BA2020CCI OR BA2020GE110) AND College Level=Junior
BA3040CCR MARKET RESEARCH College Level=Junior AND BA2040 AND (MA1020CCM OR CS1060 OR CS1060CCI OR CS1060CCDI)
BA3044REG CONSUMER BEHAVIOR College Level=Junior AND BA2040
CM3067REG ADVERTISING BA2040
BA3500REG BUSINESS INFORMATION SYSTEMS College Level=Junior AND BA2001
BA4045REG INTERNATIONAL MARKETING SEMINAR College Level=Senior AND Major=Marketing AND BA2002
CM4048REG MARKETING STRATEGIES FOR BRAND DVLPMT BA2040
BA4050CCC BUSINESS INTEGRATION CAPSTONE – 2 credits College Level=Senior AND BA2040 AND BA3010

 

FREE ELECTIVES

Any courses desired – must complete a total of 128 credit hours to graduate.

 

Honors

Majors with superior academic performance will be invited to participate in the Departmental Honors Program, which affords outstanding students the opportunity to deepen and broaden their understanding of the business world and to accelerate their search for academic and professional excellence.  Honors students are required to write and present a thesis in their senior year. Additional information is available from the Honors Program coordinator Professor Suzanne Bodevin at sbodevin@aup.edu or from the Economics and Management Department Chair.