Requirements: Marketing Management Minor

MINOR REQUIREMENTS – 20 credits

(Minimum grade of “C-“ required in each course)
 
Course Number
Course Name
Prerequisites
or
APPLIED STATISTICS I
or
DATA SCIENCE: METHODS AND CONTEXT
MA0900 OR MA1005 OR MA1005CCM OR MA1005GE120 OR ELECMA-25 OR ELECMA-20 OR ELECMA-30 OR (MA1025CCM OR MA1025GE120) OR MA1030 OR MA1030CCM OR MA1030GE120 OR MA1091 OR MA1091CCM OR MA1091GE120
or
None
MARKETING IN A GLOBAL ENVIRONMENT
None
MARKET RESEARCH
College Level=Junior AND BA2040 AND (MA1020CCM OR CS1060 OR CS1060CCI OR CS1060CCDI)
CONSUMER BEHAVIOR
College Level=Junior AND BA2040
INTERNATIONAL MARKETING SEMINAR
College Level=Senior AND Major=Marketing AND BA2002

Students taking the course from the Marketing Management minor must submit a "permission to enroll" request.

 

MINOR GUIDELINES

Students may complete the Marketing Management minor in conjunction with the following majors in the Department: Entrepreneurship, IBA, International Economics, International Finance and Management. Students may complete the Marketing Management minor in conjunction with the following minors in the department:  Economics, Ecological and Environmental Economics, IBA, and Institutions and Economic Development.  The minor is not compatible with the Marketing major.

Minors must be completed at the same time as the BA or BS degree. No more than 8 credits from courses taken outside AUP may be applied towards a minor, and these courses must be specifically accepted by the department supervising the minor. All courses counting in a minor must be completed with a minimum 2.0 cumulative grade point average, with no individual grade lower than “C-.”

Courses taken to satisfy requirements for a minor must include at least three courses which are not being applied towards a major or towards another minor. Courses taken to satisfy the Core Curriculum requirements, including FirstBridge courses, may be applied towards a minor. Minors do not appear on diplomas but are noted on students' transcripts. A self-designed minor is an option for students with a GPA of 3.5 or higher; the student and her or his advisor design these minors.