Requirements: Marketing Management Minor

MINOR REQUIREMENTS – 20 credits

(Minimum grade of “C-“ required in each course)
 
Course Code
Course Name
Prerequisites
or
APPLIED STATISTICS I
or
DATA SCIENCE: METHODS AND CONTEXT
MA0900 OR MA1005 OR MA1005CCM OR MA1005GE120 OR ELECMA-25 OR ELECMA-20 OR ELECMA-30 OR (MA1025CCM OR MA1025GE120)
or
None
MARKETING IN A GLOBAL ENVIRONMENT
None
MARKET RESEARCH
College Level=Junior AND BA2040 AND (MA1020CCM OR CS1060 OR CS1060CCI OR CS1060CCDI)
CONSUMER BEHAVIOR
College Level=Junior AND BA2040
INTERNATIONAL MARKETING SEMINAR
College Level=Senior AND Major=Marketing AND BA2002
Students taking the course from the Marketing Management minor must submit a "permission to enroll" request.
 
MINOR GUIDELINES

Students may complete the Marketing Management minor in conjunction with the following majors in the Department: Entrepreneurship, IBA, International Economics, International Finance and Management. Students may complete the Marketing Management minor in conjunction with the following minors in the Department:  Economics and IBA.  The minor is not compatible with the Marketing major.

Minors must be completed at the same time as the BA or BS degree. No more than 8 credits from courses taken outside AUP may be applied towards a minor, and these courses must be specifically accepted by the department supervising the minor. All courses counting in a minor must be completed with a minimum 2.0 cumulative grade point average, with no individual grade lower than “C-.”

Courses taken to satisfy requirements for a minor must include at least three courses which are not being applied towards a major or towards another minor. Courses taken to satisfy the Core Curriculum requirements, including FirstBridge courses, may be applied towards a minor. Minors do not appear on diplomas but are noted on students' transcripts. A self-designed minor is an option for students with a GPA of 3.5 or higher; the student and her or his advisor design these minors.