Requirements: Marketing Management Minor

MINOR REQUIREMENTS – 20 credits

(Minimum grade of “C-“ required in each course)
 
Course Number
Course Name
Prerequisites
MA1020
or
CS1060
Applied Statistics
or
Data Science: Methods and Context
None
or
None
BA2040
Marketing in a Global Environment
None
BA3040
Market Research
College Level=Junior AND BA2040 AND (MA1020CCM OR CS1060 OR CS1060CCI OR CS1060CCDI)
BA3044
Consumer Behavior
College Level=Junior AND BA2040
BA4045
International Marketing Seminar
College Level=Senior AND Major=Marketing AND BA2002
Students taking the course from the Marketing Management minor must submit a "permission to enroll" request.

 

MINOR GUIDELINES

Students may complete the Marketing Management minor in conjunction with the following majors in the Department: Entrepreneurship, IBA, International Economics, International Finance and Management. Students may complete the Marketing Management minor in conjunction with the following minors in the Department:  Economics and IBA.  The minor is not compatible with the Marketing major.

Minors must be completed at the same time as the BA or BS degree. No more than 8 credits from courses taken outside AUP may be applied towards a minor, and these courses must be specifically accepted by the department supervising the minor. All courses counting in a minor must be completed with a minimum 2.0 cumulative grade point average, with no individual grade lower than “C-.”

Courses taken to satisfy requirements for a minor must include at least three courses which are not being applied towards a major or towards another minor. Courses taken to satisfy the Core Curriculum requirements, including FirstBridge courses, may be applied towards a minor. Minors do not appear on diplomas but are noted on students' transcripts. A self-designed minor is an option for students with a GPA of 3.5 or higher; the student and her or his advisor design these minors.