START UP: NEW BUSINESS FEASIBILITY in Spring 2024 (BA3021)

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This course takes students step by step through the practical core of entrepreneurship. Students learn design thinking, how to identify a problem or void in the marketplace, and then build a business to solve it. By creating a customer-driven feasibility study students acquire the knowledge necessary to analyze a business idea. Students will develop market research to evaluate customer and business needs. Students gain a practical tool set that will allow them to look at their next entrepreneurial endeavor objectively.

Course Master: 
START UP: NEW BUSINESS FEASIBILITY (BA3021)
Term: 
Spring 2024
Discipline: 
BA (Business)
Credits: 
4 credits
Type: 
CCR
Level: 
Undergraduate
Can be taken twice for credit?: 
No
Exam Date: 
Tuesday, May 14, 2024 - 09:00
Pre-requisites: 
BA2010
Co-requisites: 
None

Professor(s)

Learning Outcomes

  1. Apply the five customer funded models for entrepreneurship
  2. Apply the seven domains framework of attractive opportunities for entrepreneurship
  3. Critically evaluate specific entrepreneurial activities according to ethical, sustainability and socially responsible criteria
  4. Demonstrate the ability to research, produce and execute a professional feasibility study
  5. Students will be able to engage in the writing practices and culture of their chosen major, adding to the skills acquired in the Research, Interpretation, and Writing classes to develop a personal, authentic disciplinary voice (CCR)

Syllabus

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Schedule

Start Date: 
Monday, January 15, 2024
End Date: 
Tuesday, May 14, 2024
DayStart TimeEnd TimeRoom
Tuesday
10:35
11:55
PL-2
Friday
10:35
11:55
PL-2