This course examines concepts and strategies used in international marketing. Provides an overview of the current/ongoing issues and challenges facing marketers around the globe. The objective is to acquire a better understanding of the marketing challenges facing international and global firms and to analyze the tools and strategies that these companies use to mitigate these issues and challenges.
Course Master:
Term:
Fall 2023
Discipline:
BA (Business)
Credits:
2 credits
Type:
Regular
Level:
Graduate
Can be taken twice for credit?:
No
Exam Date:
Friday, December 15, 2023 - 16:00
Pre-requisites:
Major=MSc: International Management OR Major=MSc: Int'l Mgmt (NGO & Mission-Based Track) OR Major=MSc: Int'l Mgmt (Sustainability Systems Track) OR Major=MSc: Strategic Brand Management
Co-requisites:
None
