RHETORIC & PERSUASION in Spring 2024 (CM3052)

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Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.

Course Master: 
RHETORIC & PERSUASION (CM3052)
Term: 
Spring 2024
Discipline: 
CM (Communications)
Credits: 
4 credits
Type: 
Regular
Level: 
Undergraduate
Can be taken twice for credit?: 
No
Exam Date: 
Monday, May 13, 2024 - 16:00
Pre-requisites: 
EN1000 OR EN1010 OR EN2020CCE OR EN2020
Co-requisites: 
None

Professor(s)

Learning Outcomes

  1. To become familiar with the major rhetorical figures and schools, while examining their methods of constructing rhetorical appeals and of conducting rhetorical analyses.
  2. To become more practiced in determining the best means of analysis in given rhetorical situations and to be able to deploy different methods of rhetorical analysis
  3. To become more practiced in determining the best means of persuasion in given situations and to be able to make productive use of various rhetorical appeals.
  4. To gain a richer understanding of the history of rhetoric and the debates surrounding its role and function in society.
  5. To interrogate the nature of ‘persuasion’ in terms of what makes certain modes of discourse more persuadable than others in given situations.

Syllabus

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Book List

TitleAuthorPublisherISBN Number
GORGIAS
PLATO
PENGUIN
9780140449044

Schedule

Start Date: 
Monday, January 15, 2024
End Date: 
Tuesday, May 14, 2024
DayStart TimeEnd TimeRoom
Monday
16:55
18:15
C-104
Thursday
16:55
18:15
C-104