STRATEGIC COMMUNICATIONS in Fall 2023 (CM5020A)

In a world saturated in digital content, where digital media are no longer disruptive in themselves but form a cultural foundation, communicators must find innovative ways to stand out and engage their audience. This module will draw on current digital strategies and examine emerging industry trends in order to challenge students to conceive innovative digital solutions for brands and other stakeholders and to rethink how communications agencies function.

Dawn Booker is a global communications strategist and adjunct Journalism & Media Studies professor at Bennett College, in Greensboro, NC. Dawn has more than 20 years of experience in communications strategy, marketing, brand management (place and product branding), public relations, and economic development. Specific areas of research include sustainability, culture, innovation, and policy. International perspective has been honed through work and study experience in France, South Africa, China, and Japan. Dawn holds an MA in Global Communications from the American University of Paris and a BS in Journalism from West Virginia University in the United States.