Strategic Brand Management

Reqs: MSc in Strategic Brand Management (48 credits)

Requirements and credit counts differ for the various Master’s programs at AUP. Please note that all requirements from previous years can be found in our archive catalogs.

Graduate students must maintain a cumulative grade point average (GPA) of 3.00. Students with a GPA of less than 3.00 will be placed on probation. Only two grades of C (or C+) may be counted towards an M.Sc. degree. Students do not earn credit for grades below C.

All courses carry four (4) credits unless otherwise noted.

Core courses (20 credits)

Course Number	Course Name
BA5001 or BA5035	ACCOUNTING AND MANAGEMENT CONTROL or INTERNATIONAL FINANCIAL MANAGEMENT
CM5002	BRANDS AND BELIEF
BA5041	MARKETING STRATEGY (2 credits)
BA5049 CM5049	ISSUES IN CONTEMPORARY BRAND MANAGEMENT
CM5066	BRANDING PRACTICUM
BA5071	STRATEGIC MANAGEMENT (2 credits)

Business Electives (8 credits)

Choose two of the following four options:

Course Number	Course Name
BA5012	MANAGEMENT ETHICS AND THEORY
BA5021 and BA5061	ORGANIZATIONAL BEHAVIOR (2 credits) and SUSTAINABILITY MANAGEMENT (2 credits)
BA5062	MANAGEMENT OF COMPLEXITY
EC5063	ECONOMIC ANALYSIS FOR MANAGEMENT (2 credits)

Communications Electives (8 credits)

Course Number	Course Name
GR5002MOD	Any other rotating modules authorized by the Program Director (2 credits)
CM5004	GLOBAL DIGITAL CULTURES
CM5013	THE BUSINESS OF FASHION
CM5018	DIGITAL TOOLS IN CONTEXT
CM5020MOD	Modules relevant to program (2 credits) (Example titles may include: 3D BRANDING: VISUAL ARTISTRY IN FASHION, SOCIAL MEDIA STRATEGIES, DIGITAL COMMUNICATIONS BY SOCIAL IMPACT)
CM5022	PLACE BRANDING
CM5026 PO5026	POLITICS & ECONOMICS OF GLOBAL MEDIA
CM5033	MATERIAL CULTURE & VALUES
CM5062	DIGITAL MEDIA WRITING PRACTICUM
CM5063	SUSTAINABLE DEVELOPMENT PRACTICUM
CM5068	NGO PRACTICUM
CM5XXX	Any CM course at the 5000 level with the advisor and program director's authorization

Free Electives (4 credits)

Course Number	Course Name
	Chosen from the graduate course offerings

**GR5005 Quantitative Platform for Social Sciences (2 credits) may be required pending placement test results

Methods Course (2 credits)

Course Number	Course Name
BA5019	CONSULTING METHODS (2 credits, pre-requisite for BA5098 / CM5098)
BA5099 or GR5093	THESIS METHODOLOGY SEMINAR (2 credits, pre-requisite for BA5095 / CM5095) OR GLOBAL WORKPLACE CULTURES: INTERNSHIP SEMINAR (2 credits, pre-requisite for BA5098 / CM5098)

Capstone (6 credits)

Select one of the following:

Course Number	Course Name
BA5095INPR CM5095INPR	THESIS (6 credits)
BA5098INT CM5098INT	INTERNSHIP (6 credits)

RECOMMENDED TIMELINE (FALL ENTRY)

Fall (1)	Spring	Summer	Fall (2)
3 courses	2 courses	2 courses	Internship/Thesis*
2 two-credit courses	3 two-credit courses
	Thesis Methodology or Consulting Methods Seminar (2 credits)
16 credits	18 credits	8 credits	6 credits

RECOMMENDED TIMELINE (SPRING ENTRY)

Spring (1)	Summer	Fall	Spring (2)
3 courses	2 courses	2 courses	Internship/Thesis*
2 two-credit courses		3 two-credit courses
		Thesis Methodology or Consulting Methods Seminar (2 credits)
16 credits	8 credits	18 credits	6 credits

ACCELERATED TIMELINE

Important Note: Students can choose this option upon approval from their academic advisor

1st Semester	2nd Semester	3rd Semester
3 courses	2 courses	2 courses
2 two-credit courses	3 two-credit courses	Internship/Thesis*
	Thesis Methodology or Consulting Methods Seminar (2 credits)
16 credits	18 credits	14 credits

* The length of the internship or thesis may vary, however — many students choose to take additional time for these components.