Reqs: MSc in Strategic Brand Management (48 credits)

Requirements and credit counts differ for the various Master’s programs at AUP. Please note that all requirements from previous years can be found in our archive catalogs.

Graduate students must maintain a cumulative grade point average (GPA) of 3.00. Students with a GPA of less than 3.00 will be placed on probation. Only two grades of C (or C+) may be counted towards an M.Sc. degree. Students do not earn credit for grades below C.

All courses carry four (4) credits unless otherwise noted. 

 

Core courses (20 credits)

Course Number Course Name
or
ACCOUNTING AND MANAGEMENT CONTROL
or
INTERNATIONAL FINANCIAL MANAGEMENT
CM5002 BRANDS AND BELIEF
BA5041 MARKETING STRATEGY (2 credits)
BA5049
CM5049
ISSUES IN CONTEMPORARY BRAND MANAGEMENT
CM5066 BRANDING PRACTICUM
BA5071 STRATEGIC MANAGEMENT (2 credits)

 

Business Electives (8 credits)

Choose two of the following four options:
Course Number Course Name
BA5012 MANAGEMENT ETHICS AND THEORY
BA5062 MANAGEMENT OF COMPLEXITY
BA5021
and
BA5061
ORGANIZATIONAL BEHAVIOR (2 credits) and SUSTAINABILITY MANAGEMENT (2 credits)
EC5063 ECONOMIC ANALYSIS FOR MANAGEMENT (2 credits)

 

Communications Electives (8 credits)

Course Number
Course Name
Any other rotating modules authorized by the Program Director
GLOBAL DIGITAL CULTURES
THE BUSINESS OF FASHION
DIGITAL TOOLS IN CONTEXT
MODULES RELEVANT TO PROGRAM (EXAMPLE TITLES MAY INCLUDE: 3D BRANDING: VISUAL ARTISTRY IN FASHION, SOCIAL MEDIA STRATEGIES, DIGITAL COMMUNICATIONS BY SOCIAL IMPACT)
PLACE BRANDING
POLITICS & ECONOMICS OF GLOBAL MEDIA (2 credits)
 MATERIAL CULTURE & VALUES
DIGITAL MEDIA WRITING PRACTICUM
SUSTAINABLE DEVELOPMENT PRACTICUM
NGO PRACTICUM
CM5XXX
Any CM course at the 5000 level with the advisor and program director's authorization

 

Free Electives (4 credits)

4 credits of any graduate level courses
**GR5005 Quantitative Platform for Social Sciences (2 credits) may be required pending placement test results

 

Methods Course (2 credits)

Course Number Course Name
BA5019 CONSULTING METHODS  (2 credits, pre-requisite for BA5098 / CM5098)
BA5099 THESIS METHODOLOGY SEMINAR  (2 credits, pre-requisite for BA5095 / CM5095)

 

Capstone (6 credits)

Select one of the following:
Course Number Course Name
BA5095INPR / CM5095INPR THESIS (6 credits)
BA5098INT / CM5098INT INTERNSHIP (6 credits)

 

 

RECOMMENDED TIMELINE (FALL ENTRY)

Fall (1)
Spring
Summer
Fall (2)
3 courses
2 courses
2 courses
Internship/Thesis*
2 two-credit courses
3 two-credit courses
 
 
 
Thesis Methodology or Consulting Methods Seminar (2 credits)
 
 
16 credits
18 credits
8 credits
6 credits

 

RECOMMENDED TIMELINE (SPRING ENTRY)

Spring (1)
Summer
Fall
Spring (2)
3 courses
2 courses
2 courses
Internship/Thesis*
2 two-credit courses
 
3 two-credit courses
 
 
 
Thesis Methodology or Consulting Methods Seminar (2 credits)
 
16 credits
8 credits
18 credits
6 credits

 

ACCELERATED TIMELINE

Important Note: Students can choose this option upon approval from their academic advisor
1st Semester
2nd Semester
3rd Semester
3 courses
2 courses
2 courses
2 two-credit courses
3 two-credit courses
Internship/Thesis*
 
Thesis Methodology or Consulting Methods Seminar (2 credits)
 
16 credits
18 credits
14 credits

 

* The length of the internship or thesis may vary, however — many students choose to take additional time for these components.